Our brief was to create 10 animations for Virgin Trains’ new website launch.
A.H.A. Design were commissioned to help with the storyboard and creative direction of each video as well as design and create the illustrations for each scene.
True to the Virgin brand, each video communicates an important piece of information on the train booking process but in a typically tongue-in-cheek and subversive fashion. From Goldilocks to dancing grannies, we used humour and even metaphorical settings to break down the complicated processes so that they could be easily understood.