We were asked to develop the visual identity for Wickes’ social media presence to support their return to social after COVID.
Since 1972, Wickes has been one of the UK’s most trusted home improvement retailers. Renowned for being straightforward and reliable, Wickes’ main business is the sale of supplies and materials, as well as kitchens and bathrooms, for homeowners and the building trade. We were asked to create a visual identity that would honour Wickes’ heritage whist making their presence feel more modern and accessible to a digital audience.
Affectionately known as “The Glue”, we introduced a new set of visual assets, templates and toolkit that would bind Wickes’ social media content together to create a more contemporary look and ensure consistent activation and expansion, as well as build brand recognition.
As part of the process, we developed a more discreet logo for digital use as well as a new colour palette of bold shades, which are anchored around the colour blue – Wickes’ brand colour and the colour of trust. The 3 strands of Wickes’ audience each have their own signature shade of blue that reflects its tone of voice and when combined, the 3 colour palettes form a unified and cohesive colour palette of its own.
With more and more people taking up DIY as a hobby whilst spending more time at home, we also developed a set of animated GIPHY stickers for Wickes to encourage their customers to add a sparkle of fun to their DIY stories as they transform their homes.