We were asked by the De Beers Group to produce a series of infographics for how diamonds are valued for The International Institute of Diamond Valuation division.
The diamond industry tends to focus on very technical and information-heavy diagrams, which can sometimes be overwhelming and difficult to understand. Our aim, therefore, was to produce a set of infographics that could be easily consumed by a wide range of people and at the same time, remain visually appealing.
The client expressed that they wanted a style that would set them apart from their competitors. We therefore developed a low-poly style of illustration to give the infographics a modern feel and used saturated gradated backdrops to highlight the beauty and intense iridescent qualities of the gem stones.