A.H.A. Design were commissioned to help with the storyboard and creative direction of the video as well as design and create the illustrations for each scene.
The brief was to attract marketing executives on the client side. The concept for the video compares the launch of a new product to putting on a theatre performance; in both scenarios, the final product is judged, evaluated and dissected by an audience based on the performance given. Through the use of clever theatrical devices, the video explains a complicated concept but at the same time incorporates Yoobic’s fun and youthful branding.